sweet cheese tart cafe food Pablo franchise

story

"Cheesecake Revolution",
from here!

"I want to make a cheesecake that no one has ever seen."

The product development has just begun.
Every day, don't know how many times,the founder, Masamitsu Sakimoto tried, failed, and repeated.
Till one day, he visited a steak restaurant then this inspiration jumped into his mind.
"It would be very interesting if we could serve cheesecake at the customer's favorite grilling,
just like grilling steak with your favorite grilling."

This inspiration inspired the idea of the current "freshly baked" cheese tart.
With the effort of commitment to temperature and manufacturing,
finally, Masamitsu succeeded in creating the dreaming cheese tart.

This gave birth to the PABLO Fresh-baked Cheese tart Like Pablo Picasso,
who has always unleashed his own personality and revolutionized the world of art,
PABLO revolutionize the world of cheese tart, with offering "Surprise and delight".

That is PABLO's commitment and deliciousness.

About

Born in Osaka in 2011, PABLO is a specialty store dedicated to freshly baked cheese tarts.

Made with carefully selected cream cheese, each tart combines a crisp tart crust with rich,
melt-in-your-mouth cheese cream — delivering the excitement of “fresh from the oven” in every bite.

With cumulative sales of approximately 40 million tarts since its founding,
PABLO has grown into a global brand loved across 15 countriesand regions and 40+ overseas stores,
including South Korea, Taiwan, Singapore, Vietnam, Thailand, Malaysia, Indonesia,
the Philippines, Macau, Shanghai, Australia, Canada, Mexico, France, and Qatar.

menu

Main menu

menu

Main menu

15cm Cheese tart

The most melt-in-your-mouth
cheese tart in the history
of PABLO with a soft,
creamy texture.
The apricot jam on the surface brings another charming point and a perfect balance.

menu

Other menu

Pablo mini,
with a bite size of 6.5cm,
3 flavors of plain,
macha, and chocolate,
a crispy tart
with a smooth creamy cheese taste,
can be enjoyed anywhere.

Another Strength —
PR Power and Social Media Buzz That Creates Lines Out the Door

PABLO's strength isn't only in its products. Eye-catching, share-worthy visuals and irresistible in-store “moments” are designed to spread naturally through word of mouth and social media. Frequently featured on TV programs and in magazines, PABLO's strong media presence and buzz-generating power are what drive customer footfall — and the lines that form outside its stores.

Expanding Possibilities Through Trademark Collaborations

PABLO's strength goes beyond product development
— it has a proven track record of collaborations with major partners, including 7-Eleven (Taiwan/Hong Kong), Mister Donut, Lotte's “Choco Pie,” and Black Thunder.

PABLO's trademark has also been applied well beyond food, spanning bath products, cosmetics, alcohol, and pet products
— proof of the brand's exceptional versatility.

Collaboration Highlights

7-Eleven (Taiwan/Hong Kong) × PABLO / Mister Donut × PABLO (since 2018) / Lotte Choco Pie – PABLO Cheese Cake flavor / PPIH (DON DON DONKI) Best-Seller Top 3 / Beyond food: bath balls, cosmetics, alcohol, pet products, and more
Sales Performance

PPIH (DON DON DONKI) cumulative,
as of end of June 2026:
#1 PABLO Langue de Chat —
approx. 245,928 units
#2 “Dodonto” Cheese Pudding —
approx. 101,102 units
#3 Baked Cream Cheese Ball —
approx. 95,875 units

PABLO, Loved Around the World — Global Footprint

PABLO has expanded into 15 countries and regions worldwide, including South Korea, the Philippines, Indonesia, Thailand, Vietnam, Shanghai, Singapore, Canada, Mexico, Paris (France), Taiwan, Malaysia, Australia, Macau, and Qatar.

By localizing store operations and menus to match each market's business practices and tastes,PABLO continues to build a solid international track record.